is an exclusive invite only annual event held during SXSW at Willie Nelson's Luck, Tx Western town.
Electric Lady Studios and Robot Fondue, in association with John Varvatos, present Heartbreaker Banquet, an unparalleled concert experience, at Willie Nelson’s “Luck, Texas” western town.
Heartbreaker Banquet is an exclusive event for media, tastemakers and special guests featuring live music performances, unique pop-up shops and more.
Heartbreaker Banquet is the ultimate refuge in the midst of SXSW, providing guests a one-of-a-kind music experience completely removed from the festival crowds. A longtime creative hub for some of the world’s most heralded musicians, Nelson’s “Luck, Texas”/World Headquarters will be open to the public for the first time to host some of today’s most talked about acts.